Web-Marketing

What is A/B testing?

A/B testing, also known as split testing, is essentially used to eliminate the guesswork out of websites optimization, enabling experience optimizers to make data-backed decisions. For example, kameleoon.com, the split test consists of randomized experiments with A and B variants,…

5 must-know LinkedIn tips for executives

As an executive, your LinkedIn profile is a professional and a personal brand. The profile must entail a strong presence that will help set you apart. Likewise, this will help you open doors even when you aren’t looking for new…

Customer experience: issues and best practices

Delivering a meaningful, robust customer experience on a digital platform is similar to a duck swimming on water. There is lots of exertion and hard work that takes place below, but to the observer, all is calm and smooth. Out…

The functioning of marketplaces

The final goal of an online shop (e-commerce site) is to sell its products. To do this, it is necessary to attract visitors and convert them into customers. Since the update of Google (penguin 2.0) it is very difficult to…

Create interesting and relevant content for its referencing

This has always been the case, but since the Google penguin 2.0 update, the quality of your content and its originality have never been so important for your SEO, so I’ll give you some tips to produce content that will…

Writing for the web, how to develop your audience?

Knowing your audience is essential to align your inbound conversion and retention strategies. As a blogger, advertiser, or brand, you probably already have a good general idea of your target audience’s interests. But there’s always something new to learn about…

What is Push Marketing?

In order to attract consumers and outwit the competition, large groups are thinking about appropriate marketing strategies. Among these strategies are the “Push” and “Pull” marketing strategies. These two marketing devices, although having the same final goal: to attract customers…

Web marketing: interactive communication, e-commerce and much more…

Interacting with your users, in order to offer them additional offers or new products, is a good thing, but getting your message to the right person, at the right time and with the right offer is not easy. Let’s take…

Social Media, webmarketing through social networks

Now a key notion in web marketing, a well-defined social media strategy gives your company the means to ensure an effective and coherent presence on social networks: Facebook, Instagram, or Twitter. Implementing a productive social media strategy takes time and…

Web-marketing jobs

The Internet has become an important part of our daily lives and many new professions have emerged. The needs of companies on the Internet are constantly changing, hence the need to recruit. Young digital graduates are very much in demand…