Web marketing
E-COMMUNICATION STRATEGY
To increase the turnover, a company must communicate. This operation makes it possible to publicise and sell services and products, strengthen the reputation of an image, increase an activity or create and develop relationships with customers, service providers, suppliers and partners. To be successful in this large Internet marketing mix, it is important to define it well. In this case, it will be necessary to structure and coordinate the actions or supports to be implemented.
What is content
marketing?
If content marketing is used in the BtoB field, it is aimed at the prospect with a commercial perspective. Brand content or brand content designates the content as an emanation of the brand. It is aimed at different audiences using different tools. Check ACE MARKETING TOOLS if you want to learn more about marketing tools.
Mobile marketing
There are several types of mobile marketing: pull, push and push&pull campaigns. The principle of the pull campaign is to incite the prospect to send an SMS to the company. The goal is to receive a discount or participate in a competition. Push mobile marketing is a company approach that sends SMS messages to consumers’ mobiles. The principle is to incite them to go to the store or make purchases.
Retargetting is often implemented by e-commerce players.
Remarketing allows you to strategically position your ads.
Affiliate marketing is a system of selling by recommendation.
Marketplaces can incorporate secure transaction mechanisms.
Integrated
digital Marketing
Many companies mistakenly believe that Web communication is reserved exclusively for major brands. However, social networks have a direct impact on search engine optimization as well as the repositioning of a corporate website. You can make this observation by doing a Google search. Several results come from Facebook pages. Integrated digital marketing is part of social media optimization (SMO).
Growth hacking attempts to optimize the conversion tunnel at every stage of the cycle.
Organic referencing
Search Engine Optimization or natural referencing gathers all the methods and techniques allowing to position the web pages of a website in the first natural results of search engines. SEO project marketing can be about optimizing the visibility of a site on Google, as well as other search engines such as Bing, Yahoo… The principle of SEO is to attract qualified traffic to its web pages. Convert Internet users into prospects and then into customers.
Paid referencing
The secret to gaining notoriety of a site is to look at its SEO. The trick to improving the SEO of a site is to apply strategies of natural and paid techniques. Hairstyle Magazine is a good example of a well optimized website.